CNBC has a nice interview with Mike Murray, who was marketing manager of the Macintosh at the time of the “1984” Super Bowl commercial. They also link to the video.
What that commercial did was it picked up on a particular vibe of a large segment of of American society. Young people, innovators, creative people, people who don’t want to feel like they’re just stuck in the masses. And we felt that way, but I think we also perhaps underestimated what a strong vibe that is.