Celebs and Tech: Odd Endorsements of the 80s

PC World has a nice summary of celebrity endorsements of computer products from the 1980s:

When personal computers entered the mainstream in the 1980s, the American public was understandably uneasy. Most people didn’t know much about using a PC, or how to choose a good one. Where could they turn for advice? Marketers hoped they would turn to on-screen role models, heroes such as Alan Alda, Roger Moore, and William Shatner. Understandable, perhaps. But really, would you buy a computer on the advice of Dom DeLuise or wrestler “King Kong” Bundy?

Leave a Reply