From Time magazine:
You might call it an avocational hazard. A recent ITN News video in the U.K. shows that some London pedestrians have become so preoccupied with e-mailing and text messaging on their BlackBerrys and cell phones that they can’t make it down a city block without crashing into lampposts or trash bins. One of the most hazardous streets for “walking while texting,” according to the Monty Python–esque video clip, is East London’s busy Brick Lane, lined with trendy boutiques and curry shops, where people have been filmed walking head down, ricocheting off various stationary sidewalk objects. The solution? Wrap Brick Lane’s lampposts with fluffy, white rugby goalpost cushions.