From Time magazine:
Do you find yourself struggling to find the right words to fill the blank Valentine’s Day card that you just purchased? When the florists asks what you’d like to say on the card with the bouquet, does an embarrassingly long pause ensue? If you have ever found yourself facing writer’s block, straining to express your deepest, most romantic sentiments, Internet data indicates that you are not alone.
While you’re struggling to find the appropriate original inscription to convey your feelings, however, Internet users across the U.S. are deciding not to reinvent the wheel, searching instead for existing love poems, perhaps to lift a few lines for expediency’s sake. Starting the last week in January, Internet searches for “love poems” begin their yearly climb toward a spike in Valentine’s Day week.