Is technology, once the music industry’s enemy, now a lifeline?

From CNN:

When you’re not inclined to give your product away for free, make your customers believe they’re getting something for nothing.

That’s the thinking behind some of the offerings music fans may see this year as the recording industry scrambles to offset losses from plunging CD sales and find new sources of revenue when many consumers simply download music for free.

Among the business models music fans are likely to see more of: music subscriptions bundled with the price of Internet access, and services like Nokia Corp.’s upcoming Comes With Music, which would give users of select mobile phones a year’s worth of unlimited access to music, for no extra charge.

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