With nearly 3,000 technology companies touting their wares at the annual International Consumer Electronics Show in Las Vegas from Jan. 7 to 10, it’s a challenge to stand out from the crowd—even for an industry giant like Microsoft. So the software behemoth is staging a “fashion show” in which three top style mavens, including Nigel Barker from the TV show America’s Next Top Model, will pick their favorites from among a dozen computers.
When it comes to design, rival Apple gets most of the ink, but Microsoft wants to demonstrate that PCs running Windows can turn heads, too. “There’s a new bar being set,” says Dave Fester, general manager of PC product marketing at Microsoft. “The market is pushing computer makers to do this.”