From the New York Times:
When Charline and Dan Truitt of Irvine, Calif., owners of a company that audits mortgage lenders, started misplacing their keys and blanking on names, they made all the usual jokes about senior moments. But it was no laughing matter when Mrs. Truitt, 62, started forgetting client appointments.
“I was honestly wondering if we would have to sell the company,” she said. Instead, she started using Brain Fitness Program, a software product that says it can improve brain power through its regimen of mental calisthenics. After about six weeks, she said, “I could suddenly remember where things were and remember appointments, and didnâ€™t have any problem recalling conversations.”
Americans spend hundreds of millions of dollars on brain-building digital toys like Baby Einstein for preschoolers, so it was only a matter of time before a parade of â€œGrandpa Einsteinsâ€ followed suit. In the past year, some half-dozen programs, with names like Brain Fitness Program 2.0, MindFit and Brain Age2, have aimed at aging consumers eager to keep their mental edge.