Half of Web time spent viewing content: study

From Reuters:

Content online is king. Internet users spend nearly half their time online viewing news or entertainment content, surpassing activities such as sending e-mails, shopping or searching for information, according to a study released by the Online Publishers Association on Monday.

The four-year study, conducted by Nielsen/NetRatings, tracked a 37 percent increase in amount of time spent viewing content such as online videos or news, surpassing a 35 percent rise in using search engines like Google Inc..

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