From the New York Times:
The cruel randomness of celebrity became clear to Tom Calver in February, when the cheese got a romantic Valentine in the mail and he did not.
â€œWhat has he done?â€ Mr. Calver asked of the cheese in question, a 44-pound round of cheddar currently maturing on his farm in this Somerset hamlet. (Mr. Calverâ€™s farm, not the cheeseâ€™s.) â€œHeâ€™s just sat there and got moldy.â€
But in common with other instant media sensations and members of the worldâ€™s ditzerati, the cheddar has not been impeded in its rise to fame by the modest nature of its accomplishments. As the star of Cheddar-vision TV, a Web site that carries live images of its life on a shelf (www.cheddarvision.tv), the cheese has been viewed so far more than 900,000 times.