From USA Today:
Yaffa Balsam was mystified.
Why did so many other family therapy websites pop to the top of Google (GOOG) search results listings, while her site was nowhere to be found?
It’s a question posed by thousands of small-business owners every day as they seek new customers online rather than through traditional Yellow Pages directories. These days, if a company website can’t be found on Google, it basically doesn’t exist.
“I’ve had my website up for a year, and as far as I know, I haven’t found one new client from the Internet,” says Balsam, 50. “I want that to change.”