Google wins eBay’s non-U.S. ads and e-commerce tie

From Reuters:

Google Inc will supply eBay Inc with Web search advertising outside the United States, and the two will join forces on “click-to-call” ads that link online shoppers to customer service operators, the companies said on Monday.

EBay said that for international online text advertising it had agreed to rely exclusively on Google instead of existing partner Yahoo Inc, which in May struck a parallel deal to handle all of eBay’s U.S. ads.

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