As Google and Microsoft battle for the hearts and minds of Internet users, a new question has cropped up: Which one can better save planet Earth?
Being portals and search engines, the companies are likely among the worst energy users because of the cooling and energy their data centers need to operate. When asked, company representatives did not say what, if anything, the data centers are doing to improve efficiency and reduce energy.
No doubt, Google and Microsoft, two of the top Internet sites in the world, use massive amounts of electricity to power and cool their data centers. But outside of the electricity that makes the businesses run, they are among the leading adopters of so-called green policies in corporate America.