Nearly half of the UK’s net users go to eBay monthly, and most of them are older surfers, according to net monitoring firm Nielsen/Netratings.
About a fifth are considered heavy users, browsing on the online auction site for two hours or more per month.
The site seems to appeal most of all to those 35 and over, the figures showed. They make up 58% of the site’s traffic.
The results show that eBay’s popularity continues to rise, beating Google in the growth of visitors to the site.