From InternetNews.com:
Retail giant Wal-Mart is calling it a wrap on its online DVD rental business, opting instead to concentrate on DVD sales while attempting to move existing customers to new partner Netflix (Quote, Chart).
The onetime online movie rental rivals have come to terms on a deal in which Wal-Mart will drop its rental business in exchange for Netflix promoting Wal-Mart’s DVD movie sales. In return, Netflix will encourage its subscribers to purchase DVDs from Walmart.com.