If you’ve put in a Web site inquiry, consultant Terry Golesworthy explains why you shouldn’t hold your breath waiting for a response.
Why don’t more corporations respond to online inquiries? That’s one of the questions that continue to puzzle me as I analyze Web sites.
Given the efforts marketing departments make to collect customer data, one would think they’d see an incoming query as a gift. But too many corporations don’t see it that way, including the financial services firms my research firm recently surveyed in our First Quarter 2005 report.