Purina Dips Paw into Podcasting
From ClickZ: That “meow” you hear coming from your neighbor’s office may be a part of Nestle Purina PetCare’s latest interactive initiative. Barks, meows, jingles and audio pet care tips are front-and-center on the new Purina.com Web site, unveiled this week. But these content bites aren’t meant to be accessed via the Web. They’re podcasts, …