From Wired News:
A coalition of privacy and consumer advocacy groups are asking government regulators to create a “Do Not Track” list that Americans can use to block online advertisers from silently recording people’s browsing habits. Advertisers use the data to display targeted ads.
The groups petitioned the Federal Trade Commission on Wednesday to establish the anti-tracking measure, loosely modeled on the popular and successful anti-telemarketing National Do Not Call Registry. The proposal is timed to an FTC-hosted conference devoted to the topic of behavioral online advertising.