From CNet News:
Podcasts are to bloggers what MySpace sites are to teens: All the cool kids have one. So Forrester probably expected a big reaction with a new report that claims podcasts are not exactly taking the wired world by storm.
The research firm’s new study claims that only 1 percent of online households in North America regularly download and listen to podcasts.
Forrester analyst Charlene Li says on her blog that while there’s definitely a business case for podcasts, companies “shouldn’t be dashing out to create expensive original content for a small audience–unless they gain value from being seen as innovative.”