From InternetNews:
Technology companies ranked among the highest rated brands in a survey of consumers nationwide released this week.
The 2005 ImagePower Newsmaker Brands Survey, by branding and design consultancy Landor Associates, and research firm Penn, Schoen & Berland, was conducted earlier this month.
“This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands,” said Allen Adamson, managing director of New York-based Landor Associates in a statement. “Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.”
The number one brand on Landor’s list is Apple’s iPod which edged out Google, Oprah Winfrey, eBay and the city of Las Vegas among the top five.