Poor Richard's Internet Marking and Promotions
How to Promote Yourself, Your Business, Your
Ideas Online
ISBN: 0966103270
Publisher: Top Floor Publishing
Authors: Peter Kent and Tara Calishain
As the Internet has become more popular, more and more people
claim to be experts in the field of web site promotion. Every
few days I get an email (obviously spam, junk email) saying that
they can help me increase my rankings in the search engines. The
question remains, how can they help thousands of clients end up
in the top 10 of similar categories, when there is only 10 spots?
Anyway, well-known author Peter Kent, along with Tara Calishain,
have written Poor Richard's Internet Marketing and Promotions,
but they don't give you any hollow promises. They just present
in a straightforward manor, ways to promote your online activities,
both on and off-line.
Those of you familiar with Poor
Richard's Web Site (PRWS) or Poor
Richard's Email Publishing (PREP) will enjoy Poor
Richard's Internet Marking and Promotions (PRIM). There is
a frank, open style that makes you comfortable while reading it.
Also, Peter and Tara aren't promoting any of their own services,
so you don't have to worry about biased opinions.
The book is divided into 5 sections:
- Preparation
- Web Site Registrations
- Getting the Word Out
- E-mail PR
- Outside the Internet
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