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Poor Richard's Email Publishing
Creating Newsletters, Bulletins, Discussion Groups,
and Other Powerful Communication Tools
ISBN: 0966103254
Publisher: Top Floor Publishing
Author: Chris Pirillo
In the same way that Poor
Richard's Web Site (hereafter abbreviated to PRWS) explained
in plain English how to set up a web site, Poor
Richard's Email Publishing (hereafter abbreviated to PREP)
explains in plain English how to use email to publish newsletters
successfully.
PREP is written in an interesting way. Chris Pirillo (of LockerGnome
fame) wrote the first half of the book. He explains what you should
know about setting up an email list (discussion groups, HTML,
or text), ideas for messages (welcome, unsubscribe, other autoresponders),
and then ends with marketing and how to make money from the list.
Anyone who has read his LockerGnome newsletter knows that he is
a very friendly, funny person. As a reader, you feel very comfortable
with Chris, which makes you want more. PREP is written with this
same attitude. His open, straight-forward approach makes you feel
that you can trust him. At the very least, you can trust him because
of the great success he has had with LockerGnome.
The second half of the book is written by 7 different people,
all of whom have had success with email publishing:
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