{"id":1211,"date":"2007-04-06T09:56:50","date_gmt":"2007-04-06T13:56:50","guid":{"rendered":"http:\/\/www.pcin.net\/update\/index.php\/2007\/04\/06\/toy-maker-strikes-gold-with-beanie-babies-of-the-online-era\/"},"modified":"2015-09-14T08:07:52","modified_gmt":"2015-09-14T12:07:52","slug":"toy-maker-strikes-gold-with-beanie-babies-of-the-online-era","status":"publish","type":"post","link":"http:\/\/pcin.net\/update\/2007\/04\/06\/toy-maker-strikes-gold-with-beanie-babies-of-the-online-era\/","title":{"rendered":"Toy maker strikes gold with Beanie Babies of the online era"},"content":{"rendered":"<div class=\"entry\">\n<p>From the <a href=\"http:\/\/www.pcin.net\/c\/?1312\">Globe and Mail<\/a>:<\/p>\n<blockquote><p>First came Google. Then came MySpace, Facebook and Second Life \u00e2\u20ac\u201d all created by hip young techies from California. But the biggest new Internet innovation comes from an unlikely place: a Toronto-based company best known for cheesy giftware and stuffed toys.<\/p>\n<p>If you have a kid in elementary school, chances are you&#8217;ve heard of Webkinz \u00e2\u20ac\u201d a line of plush toys made by Ganz Inc. What makes Webkinz possibly the most sought-after toy ever is that each one comes with a secret code that gives its owner access to the vast online Webkinz World. There, users can create an avatar, or online identity, for their pet and \u00e2\u20ac\u0153adopt\u00e2\u20ac\u009d it.<\/p>\n<p>Ganz&#8217;s product is revolutionary: It&#8217;s the first real-world toy that&#8217;s essentially just a key to an interactive website. And it has likely created panic at toy companies the world over as they try to replicate Ganz&#8217;s success.<\/p><\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>From the Globe and Mail: First came Google. Then came MySpace, Facebook and Second Life \u00e2\u20ac\u201d all created by hip young techies from California. But the biggest new Internet innovation comes from an unlikely place: a Toronto-based company best known for cheesy giftware and stuffed toys. If you have a kid in elementary school, chances &#8230;<\/p>\n","protected":false},"author":1977,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":{"0":"post-1211","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-computer-news","7":"anons"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/posts\/1211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/users\/1977"}],"replies":[{"embeddable":true,"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/comments?post=1211"}],"version-history":[{"count":0,"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/posts\/1211\/revisions"}],"wp:attachment":[{"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/media?parent=1211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/categories?post=1211"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/tags?post=1211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}