{"id":1083,"date":"2007-01-03T10:44:16","date_gmt":"2007-01-03T15:44:16","guid":{"rendered":"http:\/\/www.pcin.net\/update\/index.php\/2007\/01\/03\/and-now-memory-on-a-twig\/"},"modified":"2015-09-14T08:07:51","modified_gmt":"2015-09-14T12:07:51","slug":"and-now-memory-on-a-twig","status":"publish","type":"post","link":"http:\/\/pcin.net\/update\/2007\/01\/03\/and-now-memory-on-a-twig\/","title":{"rendered":"And Now, Memory on a Twig"},"content":{"rendered":"<div class=\"entry\">\n<p>From the <a href=\"http:\/\/www.pcin.net\/c\/?1087\">New York Times<\/a>:<\/p>\n<blockquote><p>While entertaining viewers with tales of galactic voyaging and hostile aliens, the \u00e2\u20ac\u0153Star Trek\u00e2\u20ac\u009d franchise also preached the virtues of interracial (and interspecies) harmony, endearing it to millions. But according to Guido Ooms, a Dutch product designer, \u00e2\u20ac\u0153Star Trek\u00e2\u20ac\u2122 also warped the minds of consumers and product designers by portraying electronic gadgets as uniformly sleek and unadorned.<\/p>\n<p>\u00e2\u20ac\u0153The computer stuff that is coming out right now, it is all plastic and symmetrical and aerodynamic in shape, like \u00e2\u20ac\u02dcStar Trek\u00e2\u20ac\u2122 stuff,\u00e2\u20ac\u009d said Mr. Ooms, founder of the design studio Oooms in Eindhoven, the Netherlands. \u00e2\u20ac\u0153I think there\u00e2\u20ac\u2122s no reason for that, really, other than that it looks like it works properly.\u00e2\u20ac\u009d<\/p>\n<p>A year ago, Mr. Ooms and his girlfriend, the designer Karin van Lieshout, started brainstorming on ways to demonstrate that high-quality computer products needn\u00e2\u20ac\u2122t look antiseptic. A result of their collaboration is a U.S.B. memory stick that takes its product description literally; it is a data storage drive encased in a real, handpicked piece of wood.<\/p><\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>From the New York Times: While entertaining viewers with tales of galactic voyaging and hostile aliens, the \u00e2\u20ac\u0153Star Trek\u00e2\u20ac\u009d franchise also preached the virtues of interracial (and interspecies) harmony, endearing it to millions. But according to Guido Ooms, a Dutch product designer, \u00e2\u20ac\u0153Star Trek\u00e2\u20ac\u2122 also warped the minds of consumers and product designers by portraying &#8230;<\/p>\n","protected":false},"author":1977,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":{"0":"post-1083","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-computer-news","7":"anons"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/posts\/1083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/users\/1977"}],"replies":[{"embeddable":true,"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/comments?post=1083"}],"version-history":[{"count":0,"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/posts\/1083\/revisions"}],"wp:attachment":[{"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/media?parent=1083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/categories?post=1083"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pcin.net\/update\/wp-json\/wp\/v2\/tags?post=1083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}