I’m not sure if this is official (I think it must be), but there is a site where you can enter some information and have a customized video made about your upcoming trip to a Disney Park.
The video is done as if it is a news broadcast. A woman is on site announcing that for the entire year the theme park will be dedicated to one person. The video is a couple of minutes long, and there are clips of various things that have the name of a person that you have entered. It is very well done. It’s hard to explain, but if you give it a try, you’ll certainly find it to be entertaining.