Paint Drying? Sorry, Wrong Link. This Is Cheddarvision

From the New York Times:

The cruel randomness of celebrity became clear to Tom Calver in February, when the cheese got a romantic Valentine in the mail and he did not.

“What has he done?” Mr. Calver asked of the cheese in question, a 44-pound round of cheddar currently maturing on his farm in this Somerset hamlet. (Mr. Calver’s farm, not the cheese’s.) “He’s just sat there and got moldy.”

But in common with other instant media sensations and members of the world’s ditzerati, the cheddar has not been impeded in its rise to fame by the modest nature of its accomplishments. As the star of Cheddar-vision TV, a Web site that carries live images of its life on a shelf (www.cheddarvision.tv), the cheese has been viewed so far more than 900,000 times.