How Google’s Garden Grows

From BusinessWeek:

Those predictions that Google’s stock would hit $600 aren’t looking quite so outlandish any more. Not after a blockbuster third quarter and optimism that buying video downloading site YouTube will help Google conquer a whole new area of Internet search. The stock price has surged 11% in the past five days alone, closing at $473.31 on Oct. 24.

Still, there’s reason to ask exactly what’s driving the stock and how much further it has to go. After all, Google, valued at about $145 billion, dominates a market—online advertising—that will generate only $16 billion this year.

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