From BusinessWeek:
As corporate logos go, few are as recognizable as the bitten apple that appears on all things Apple Computer (AAPL). Few, that is, except maybe the swoosh that has appeared on Nike’s (NKE) shoes and apparel from the company’s beginning.
Now the two companies behind those logos are teaming up. At an event in New York, Nike and Apple said they are collaborating on a series of products that bridge the gaps between sports, electronics, and entertainment.
Their first jointly produced product: the Nike+iPod Sport kit, which involves an electronic sensor inserted under the inner sole of a new Nike running shoe dubbed the Moire (pronounce (MOR-ay). That sensor talks to a small wireless receiver that attaches to Apple’s iPod nano music player.